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FORTUNE MAGAZINE

A Framework for
​Long-term Value Creation

The pressure to meet quarterly targets often drives CEOs to prioritize short-term performance over long-term value creation. However,  firms that focus solely on immediate results risk falling behind competitors.

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Published by Fortune Media's CEO Initiative, an exclusive community of the world's most influential corporate leaders. 

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Authored by Damanick Dantes, with insight from senior contributors at McKinsey, The J.M. Smucker Company, and the U.S. Securities & Exchange Commission.
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CONTRIBUTING EXPERTS
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Tim Koller

Partner, McKinsey & Company. Co-author of Valuation, the standard reference on corporate valuation.
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Mark Smucker
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Chair of the Board, President and CEO of The J.M. Smucker Company.
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Robert J. Jackson Jr.

​Professor, NYU Law; former SEC Commissioner.

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Copyright 2026. Dantes Outlook LLC

Important Disclaimer: The information presented is for informational purposes only and should not be considered as investment advice nor as a recommendation of any particular strategy, allocation or  product: before making any investment decision, you should seek expert, professional advice and obtain information regarding the legal, fiscal, regulatory and foreign currency requirements for any investment according to the laws of your home country and place of residence. Investing involves risk, including the possibility of loss of principal. Any forward-looking statements or forecasts are based on assumptions and actual results may vary from any statements or forecasts.
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