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Long-term
​Value Creation


The tension between short-term performance and long-term value creation can pressure CEOs to cut corners in order to meet quarterly numbers. However, in the long run, firms that focus on short-term results without a view to the future often fall behind competitors that were nimble enough to invest in long-term business strategies.
The paper was published in 2019 by FORTUNE Media's CEO Initiative, which convened an exclusive community of the world's most influential corporate leaders. The paper was authored by Damanick Dantes. Additional insight was provided by the following experts:

Tim Koller
Partner, McKinsey & Company

Mark Smucker
Chair of the Board, President and CEO, The J.M. Smucker Company
​
Robert J. Jackson Jr. 
Professor, NYU Law; former SEC Commissioner
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  • Market Intelligence
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