The tension between short-term performance and long-term value creation can pressure CEOs to cut corners in order to meet quarterly numbers. However, in the long run, firms that focus on short-term results without a view to the future often fall behind competitors that were nimble enough to invest in long-term business strategies.
The following paper was published in 2019 by Fortune, authored by Damanick Dantes. Expert insight was provided by Tim Koller, partner and corporate finance specialist at McKinsey, Mark Smucker, CEO of The J.M. Smucker Company, and former SEC Commissioner Robert J. Jackson Jr.